SIGBPS Track:Online User Generated Contents

Track Chairs:

Qiang Ye (Harbin Institute of Technology)
Bin Gu (Arizona State University)

Track Description:

With the rapid growth of Web 2.0 technologies, interaction among customers in social-media driven online-businesses has become increasingly more prevalent and important. Among diverse forms of social interactions, user-generated contents (UGC)  is undoubtedly the most prevalent one, which has fundamentally changed the way information is created and diffused. UGC has fundamentally changed consumer behaviors and firm performance. This track is trying to discuss the latest development in the studies about UGC.