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SIGBPS AOI: Mobile Commerce Business Processes and Operations Track Chairs:
Yan Li (ESSEC
Business School)
Xue Yang (Nanjing University)
Track Description: This track of mobile commerce business processes and operation aims to deliver extensive and high quality discussion on the various mobile commerce related phenomena. The emerging mobile technologies and applications have presented enormous opportunities for practitioners and researchers to exploit and identify the innovative mobile commerce strategies, business models, operation methods, marketing initiatives and consumer relationship building. The continuing evolvement of mobile applications and the increasing integration with the existing powerful computer technologies, the Internet and corporate networks is also rapidly reshaping the relatively more established electronic commerce business models, processes, and operation. Theorists from multiple disciplines, particular the information systems, have made early attempts to explore the emerging mobile commerce practices and to record its remarkable development paths from various perspectives. Based on their contributions, we believe more important and interesting research questions can be raised to reflect the unique characteristics of mobile commerce and to resolve unique issues raised by the application of mobile commerce in an ongoing manner. By deeply exploring the key differences and complexities embedded in the mobile commerce strategies, business models, marketing endeavors and decision making, to name a few, our understanding of the entire mobile commerce value network can be inspired. In this track, we are interested in issues related to, but not limited by, research topics such as:
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